May 17, 2005

Genesis Earns National Awards For Community Commitment and Medical Marketing

Davenport, IA – The Healthcare Advertising Awards and the Aster Awards have recognized Genesis Health System as one of the best in the country for its commitment to the community and achievements in medical marketing.

Genesis received two Merit awards from the 22nd Annual Healthcare Advertising Awards national competition.  These awards are in association with the Healthcare Marketing Report, a leading publication that covers the latest news on market strategies, concepts and trends in the healthcare industry.

The Merit awards were received for @genesis, an internal, electronic publication for employees and volunteers of the health system; and the 30-second Genesis...Never Settle television commercial about Genesis cancer care. The commercial highlights the “Never Settle" message of the health system.

Genesis was also honored with two Aster Awards.  The Aster Awards provide national-level recognition for health care organizations and advertising agencies that demonstrate excellence in medical marketing.

The Genesis... Never Settle transit bus received a Gold award in the Outdoor Transit category.  The buses were part of the master branding for the Genesis... Never Settle campaign.

Genesis also received a Merit award in the Other/Special category for the Genesis Remembrance Tree project.  The project, coordinated by the Hanson Watson Associates advertising agency in Moline, assisted in heightening public awareness on the growing need for hospice care services that ease the final transition for terminally ill patients and their families.