Choose Health. Live Well.
The Wellness Champions of the Quad City Health Initiative want the community to Choose Health. Live Well. by making healthy decisions regarding diet and exercise. As part of this goal, the team has been working to raise awareness of the behaviors that can reduce risk factors for cardiovascular disease including:
|
Lose It. Eat well-balanced meals. Reduce calories if you are overweight.
|
Chill It. Improve your mental and spiritual health, control your stress.
|
|
Check It. Get regular checkups.
Know It. Know your numbers, blood pressure and cholesterol. If high, get them treated.
|
Quit It. If you smoke, stop.
|
|
Move It. Accumulate at least 30 minutes of activity most days of the week.
|
|
With the help of advertising agency, Charleston-Orwig, Quad City Health Initiative translated these messages into posters, payroll stuffers and email formats that can be used at worksites to promote community wellness. The Quad City Health Initiative has also been working through the Genesis Parish Nurse Program and the Trinity Parish Nurse Program to promote these messages in churches across the Quad City area. And, the following media partners are using the Choose Health Live Well materials as public service announcements:
Rock Island Argus/Moline Dispatch
KWQC TV 6
Mediacom/OnMedia
WHBF CBS 4
WQAD NewsChannel8
The Choose Health. Live Well. materials have garnered two Gold and two Silver Addy awards from the Quad City Ad Federation as well as Bell Awards in Best of Division (employee communications) and Best of Show at the Milwaukee Business Marketing Association.
Organizations interested in using the Choose Health. Live Well. materials at their worksites are encouraged to contact Zaneta Evans of Genesis Occupational Health (563-324-0696) or Jo Nicholson of Trinity Work Fitness (563-742-5953). Any other organizations interested in joining the Choose Health Live Well campaign should contact the QCHI office at (563-421-2826).